"Performing a SWOT analysis allows firms to
identify their competitive advantage. A competitive advantage is a set
of unique features of a company and its products that are perceived by the
target market as significant and superior to those of the competition. It is
the factor or factors that cause customers to patronize a firm and not the
competition."
We will perform a weekly SWOT analysis in order for us to keep track of the progression toward our goals.
Reviewing our internal strengths (S) and weaknesses (W)
and also examine external opportunities (O) and threats (T) constantly is going to help our company grow and succeed.
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