"A mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered" hopefully the message that we also what to ensure a beautiful future for the next generation is transparent.
"The way a firm defines its business mission profoundly affects the firm's long-run resource allocation, profitability, and survival. The mission statement is based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions"
We hope that it becomes clear that we not only want to protect our world resources, but also our customers vibrant beauty
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