Business Objective

As with any business, our business objective is to stay in business. We will accomplish this first by providing a product that is not only cheap to provide but also allows for a large profit margin.  To do this I would not only use the highest quality of chocolate but also provide a quality product that will provide the user that results expected from a product that we have provided. 

"...an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests (Lamb 6)"

Objectives must be consistent with and indicate the priorities of the organization. Specifically, objectives flow from the business mission statement to the rest of the marketing plan. (Lamb 2)"