Target Marketing

My target marketing group would be to the females aged 16 - 40 group. These are the group of women that are the most appearance driven, conscious group that really try to focus on staying young and looking good. 

The target market strategy identifies the market segment or segments on which to focus. This process begins with a market opportunity analysis (MOA)—the description and estimation of the size and sales potential of market segments that are of interest to the firm and the assessment of key competitors in these market segments. After the firm describes the market segments, it may target one or more of them. There are three general strategies for selecting target markets. (Lamb 27)"

Keeping in mind that the majority of this age group also use social media we would set up a Facebook page and twitter page in order to get the honest feed back that we want. 

"At the basic level, consumers of social media want to exchange information, collaborate with others, and have conversations. Social media are designed for people to socialize with each other. They have changed how and where conversations take place, even globalizing human interaction through rapidly evolving technology. (Lamb 338)"