Chuck Cruser
EOC Week 2
The Boston Consulting Group Model
The video game industry has been pretty strong since the
1980’s, but no industry is impervious to hard economical times.
- Stars: To
say that there is a star in the video game industry is hard. The stars of
the show have been doing daily appearances with two showings on Saturday. At
this point the only stars that either system has going for it are the ones
on the horizon… meaning the new games that are usually coming out for the
holiday season.
- ▸ Cash
cows: Both Xbox and PlayStation are in this phase. Either console
has been around long enough to have quite the collection of games backing
them, but one thing PlayStation is doing that is making their cash cow
more profitable is reformatting their biggest sellers on the PlayStation 2
and re-marketing them to give them on last little bit of profit
- ▸ Problem
children: The problem child, as I see it, is the new virtual
helmet that PlayStation is bringing forth. This is either going to be a
really big hit or shrivel up and die in less than a year.
- ▸ Dogs: The
Dog of the video game world are the hand held consoles and the WII. Most of
these no longer have new games coming out or the product support to keep
these consoles in the category of children’s Christmas must-haves.
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