Distribution wise I see this product starting out at only specialized stores such as Ulta or even Sally's Beauty Supply. The people that shop these type of stores are the ones that i would want to target for the simple fact that the people that shop there are typically the one that know quality and expect it.
"Place, or distribution, strategies are concerned with making products available when and where customers want them." (Lamb 28) I would also sell the product in spa's and even some women's hair salons because they don't just only do hair in these places anymore.
Once we have a stable clientele we would start investing back into the our product line and improve the formula as well as offer some additional "flavors."
Wanting to keep to the idea of "The best marketing tactic is to protect existing market share by reinvesting earnings in product improvement, better distribution, more promotion, and production efficiency. Management must capture new users as they enter the market." (Lamb 18) we would ask our first time users for informational feedback.
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