"Considered by many to be the next big thing in social marketing, location sites like Foursquare and Loopt should be on every marketer's radar. Essentially, location-based social networking sites combine the fun of social networking with the utility of location-based GPS technology. (Lamb 349-350)" As such we would start out promoting our product on sights such as these and work towards getting our product name out there.
Because "Individuals tend to trust other people's opinions when it comes to purchasing. According to Nielsen Media Research, more than seventy percent of consumers said that they trusted online consumer opinions. (Lamb 350)" we would want to ensure our customers not only feel like they are getting a quality product for the price point that we want to receive.
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