Friday, December 2, 2016

Implementation, Evaluation, Control

The implementation we would use would be to have our product placed in a beauty shops and salons and we want our customers to associate their beauty being enhanced by the use of our product.

"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives" (Lamb 28)

to do that we would price our product at a competitive rate and package it with testimonials from people that have used our product and love it.

"Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance. One reason people resist change is that they fear they will lose something". (Lamb 29) we would keep our product pure so those that have come to trust it and live by it will never be surprised at anything that might change in our recipe

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