"Considered by many to be the next big thing in social marketing, location sites like Foursquare and Loopt should be on every marketer's radar. Essentially, location-based social networking sites combine the fun of social networking with the utility of location-based GPS technology. (Lamb 349-350)" As such we would start out promoting our product on sights such as these and work towards getting our product name out there.
Because "Individuals tend to trust other people's opinions when it comes to purchasing. According to Nielsen Media Research, more than seventy percent of consumers said that they trusted online consumer opinions. (Lamb 350)" we would want to ensure our customers not only feel like they are getting a quality product for the price point that we want to receive.
Chuck's AWESOME Marketing Blog
Thursday, December 15, 2016
Friday, December 9, 2016
Week 10 EOC: What are the benefits vs. the features
For many people when they think of chocolate, they think of cavities, acne educing, weight gaining, sweet tasting treat. What a lot of people don't know is that there are a lot of healthful benefits to chocolate.
Here are ten scientifically established health benefits of
good chocolate.
1. It's good for the heart and circulation
A recent study found that dark chocolate helps restore
flexibility to arteries while also preventing white blood cells from sticking
to the walls of blood vessels - both common causes of artery clogging.
2. It reduces risk of stroke
Researchers in Finland have found that chocolate consumption
lowers the risk of suffering a stroke - by a staggering 17 per cent average in
the group of men they tested.
3. It's mineral rich
Dark chocolate is packed with beneficial minerals such as
potassium, zinc and selenium, and a 100g bar of dark (70 per cent or more) choc
provides 67 per cent of the RDA of iron.
4. It reduces cholesterol
Consumption of cocoa has been shown to reduce levels of
“bad” cholesterol (LDL) and raise levels of “good” cholesterol, potentially
lowering the risk of cardiovascular disease.
5. It's good for your skin
The flavonols in dark chocolate can protect the skin against
sun damage (though you'd probably better still slap on some sun cream).
6. It can help you lose weight
Chocolate can help you lose weight. Really. Neuroscientist
Will Clower says a small square of good choc melted on the tongue 20 minutes
before a meal triggers the hormones in the brain that say “I’m full”, cutting
the amount of food you subsequently consume. Finishing a meal with the same
small trigger could reduce subsequent snacking.
7. It's good for mothers and babies
A Finnish study found that chocolate reduced stress in
expectant mothers, and that the babies of such mothers smiled more often than
the offspring of non-chocolate-eating parents.
8. It may prevent diabetes
It sounds mad, but cocoa has been shown to improve insulin
sensitivity. So dark chocolate - in moderation - might delay or prevent the
onset of diabetes.
9. Chocolate is good for the brain
Flavanols are thought to reduce memory loss in older people,
and the anti-inflamatory qualities of dark chocolate have been found beneficial
in treating brain injuries such as concussion.
10. Chocolate makes you feel better
Chocolate contains phenylethylamine (PEA), which is the same
chemical that your brain creates when you feel like you’re falling in love. PEA
encourages your brain to release feel-good endorphins.
Friday, December 2, 2016
Week 9 EOC: My Creative Marketing
In 1513, the great explorer Ponce De Leon look for the fountain of youth, 500 years later, WE FOUND IT! Not only did we find it, but the best part is, it's CHOCOLATE!
Introducing "Fountain of Youth" Face cream!
It's also eco-friendly. Not only does it help you look younger but it helps you take care of the environment.
Try additional formulas: Cranberry Chocolate, Honey, and Avacodo.
Implementation, Evaluation, Control
The implementation we would use would be to have our product placed in a beauty shops and salons and we want our customers to associate their beauty being enhanced by the use of our product.
"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives" (Lamb 28)
to do that we would price our product at a competitive rate and package it with testimonials from people that have used our product and love it.
"Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance. One reason people resist change is that they fear they will lose something". (Lamb 29) we would keep our product pure so those that have come to trust it and live by it will never be surprised at anything that might change in our recipe
"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives" (Lamb 28)
to do that we would price our product at a competitive rate and package it with testimonials from people that have used our product and love it.
"Implementing a plan has another dimension: gaining acceptance. New plans mean change, and change creates resistance. One reason people resist change is that they fear they will lose something". (Lamb 29) we would keep our product pure so those that have come to trust it and live by it will never be surprised at anything that might change in our recipe
Marketing Mix: Price
Keeping a price in mind that customers will not only see
value but also quality in and since I am not a person that typically buys this
type of item I am outside of my comfort zone. One thing I do understand though,
as a guy, is quality over quantity. As the book states "Price is a
component of value (a $4,000 handbag is perceived as being more luxurious and
of higher quality than one selling for $100), but low price is not the same as
good value. Instead, customers value goods and services that are of the quality
they expect and that are sold at prices they are willing to pay." (Lamb 7)
Because "Lower-income consumers are price
sensitive, but they will pay for products if they deliver a benefit that is
worth the money"(Lamb 7) I plan on keeping the cost fairly low. The
cost of face cream ranges from $30.00 up to $300.00, so I was planning on
keeping the cost to around $40.00
I am hoping that at this price it will develop a loyal base
and after selling 100, 000 units we can re-evaluate how quickly the product
sold and get customer feedback on the effectiveness of the face cream.